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Friday, October 1, 2010

Evolving Media Ecosystem: Apple as a Case in Point

Fortune's Apple 2.0 blog had an interesting diagram attributed to UBS report. The report describes the evolution of the Global Digital Living Room.

The figure below is for Apple and apparently, the report has similar diagrams for the three other players discussed--Microsoft, Google and Amazon.  Green represents strong, while yellow represents needs improvement. Red signifies no solution.

I have not been able to easily locate the full report as of now but I think this is a good way to synthesize the comparative analysis for the space at the intersection of media and publishing.  I also believe that a more insightful comparison that puts some of the technology parameters (OS, network effects, API etc.) as part of the diagram could shed further insights.  Those working in this sector may have an opportunity to improve upon this.

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