This graph is from an article that details the expected future growth of digital textbooks in the U.S. Within the next five years, demand for digital versions of textbooks will be heavily influenced by availability of content, competitive pricing, increased growth in online learning, the continued use and success of e-readers as well as the continued popularity of the iPad and similar devices. Technology is certainly causing a shift in this market - it should be interesting to see how companies like McGraw-Hill (my focus within the group project) and others plan to do in response to this trend.Thursday, September 30, 2010
Textbooks Are Going Digital
This graph is from an article that details the expected future growth of digital textbooks in the U.S. Within the next five years, demand for digital versions of textbooks will be heavily influenced by availability of content, competitive pricing, increased growth in online learning, the continued use and success of e-readers as well as the continued popularity of the iPad and similar devices. Technology is certainly causing a shift in this market - it should be interesting to see how companies like McGraw-Hill (my focus within the group project) and others plan to do in response to this trend.
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Andy, I definitely think that digital textbooks are the way to go! However, there's a lot of catching up needed on the hardware side. More than a novel or newspaper or journal, a textbook is something that the reader needs to be able to highlight, annotate, comment, etc., and the current technology is still behind in making this easy to do.
ReplyDeleteMy vision of the future is one where not only will textbooks be digital, they will be interactive. Imagine solving MyFinanceLab directly as you read the text, or interacting with classmates on a discussion board that's a part of the e-textbook itself!