This blog is for the students and the instructors (Professor John C. Henderson and myself) to continue the conversations on the role of information technology in modern corporations at Boston University. Please feel free to join the conversation by commenting on our posts and discussions.
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Tuesday, October 12, 2010
Really: New Windows Phone Ad
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What do you think of the positioning of Windows Phone?
I was impressed by the In and Out and Back to Life theme. They caught a very interesting aspect of the current smartphones that people spend way too much time on it. We need to wait and see how simplistic really WP7 OS is and whether it keeps this promise. Lastly, I am not sure if it is a good thing for Microsoft if people spend less time on smartphones.At least, Google would never position it this way, it wants users to spend as much time as possible on the smartphone, browse the internet and click the ads :-)
Love the positioning. Until the last 3 seconds I thought they were doing an uninspired ad about how you just can't let go of this phone, but was pleasantly surprised to see it fulfill a real need - usability. For me it also tapped indirectly into my feelings of imbalance associated with always being connected and the expectations from others to always be available.
Interesting ad. I don't see how simplifying functionality is going to necessarily keep people off their phones (in effect, isn't it people who make their phones more complex by adding the apps?).
I like the positioning but think it's a little disingenuous. The reason that people are always on their phones isn't because phones are complicated but because people want to be. A simple interface won't keep people from constantly checking their email, Facebook or whatever. I'm curious to see how it plays out. Hopefully better than The New Busy for hotmail.
Microsoft needs to avoid its previous failure in mobile OS market. They launched Windows Mobile few years ahead of Apple and Google but soon lost market shares to the two rivals. This time, MS really needs to find a unique selling proposition. Otherwise customers will view this new OS as a mini version of desktop Windows 7.
I agree with Betsy and Andrej. I actually really like the ad for its entertainment value but unless the actual product is basically the Motorola Razr, I don't see how it can live up to this promise. Once the product comes out and it's the same as every other smartphone, this ad will seem like a bad joke.
Funny ad! Microsoft tries to position their new phone somehow different, but can't really make you understand what makes this phone so unique. Why should I give up my iphone and buy the Windows Phone?
If MS is trying to deliver a new mobile phone experience, this ad doesn't show it yet. I had a Windows Mobile OS before and my experience was bad. Let's see what MS is going after with their new OS.
I was impressed by the In and Out and Back to Life theme. They caught a very interesting aspect of the current smartphones that people spend way too much time on it.
ReplyDeleteWe need to wait and see how simplistic really WP7 OS is and whether it keeps this promise.
Lastly, I am not sure if it is a good thing for Microsoft if people spend less time on smartphones.At least, Google would never position it this way, it wants users to spend as much time as possible on the smartphone, browse the internet and click the ads :-)
Love the positioning. Until the last 3 seconds I thought they were doing an uninspired ad about how you just can't let go of this phone, but was pleasantly surprised to see it fulfill a real need - usability. For me it also tapped indirectly into my feelings of imbalance associated with always being connected and the expectations from others to always be available.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteInteresting ad. I don't see how simplifying functionality is going to necessarily keep people off their phones (in effect, isn't it people who make their phones more complex by adding the apps?).
ReplyDeleteI like the positioning but think it's a little disingenuous. The reason that people are always on their phones isn't because phones are complicated but because people want to be. A simple interface won't keep people from constantly checking their email, Facebook or whatever. I'm curious to see how it plays out. Hopefully better than The New Busy for hotmail.
ReplyDeleteMicrosoft needs to avoid its previous failure in mobile OS market. They launched Windows Mobile few years ahead of Apple and Google but soon lost market shares to the two rivals. This time, MS really needs to find a unique selling proposition. Otherwise customers will view this new OS as a mini version of desktop Windows 7.
ReplyDeleteI agree with Betsy and Andrej. I actually really like the ad for its entertainment value but unless the actual product is basically the Motorola Razr, I don't see how it can live up to this promise. Once the product comes out and it's the same as every other smartphone, this ad will seem like a bad joke.
ReplyDeleteFunny ad! Microsoft tries to position their new phone somehow different, but can't really make you understand what makes this phone so unique. Why should I give up my iphone and buy the Windows Phone?
ReplyDeleteIf MS is trying to deliver a new mobile phone experience, this ad doesn't show it yet. I had a Windows Mobile OS before and my experience was bad. Let's see what MS is going after with their new OS.