A new service provided by an equally new company, TextMyFood, has embraced the texting movement on cell phones and taken it to a business level. Restaurants who have installed TextMyFood's server provide a new venue for diners to flag down their waiter and purports that managers will be better equipped to balance the level and quality of service provided by the waitstaff. This is in response to a survey which identified service as being the most irritating aspect for customers dining out.
Basically, diners are provided with a number to send text messages to a computer server in-house should they feel they are not being waited on properly. This helps management better regulate the attention servers provide their diners and, in theory, will ultimately provide a more enjoyable experience.
Obviously, a lot rests on the staff to make effective use of the data gathered, but I thought this illustrates a more novel way of using cell phone technology than as wait-time reporting devices and the like.
No comments:
Post a Comment