Microsoft has been under a transformation during the past years. They have developed their 3 screens and a cloud strategy and are currently working in creating a new set of capabilities. They have been lagging in high growth markets such as mobile but are playing catch up. For instance, Windows Phone 7 operating system for mobile phones will go on sale on devices next month. What is interesting about Microsoft is that their old core products (Windows and Office) are giving them the opportunity that other companies wouldn’t have had if they needed to change in such a dramatic way as Microsoft has been changing. Luckily for Microsoft, Windows and Office were/are so dominant that they have not only bought extra time for the technology giant for a strategic shift but also provide enough cash to fuel this transformation. How many companies out there can transform their strategy while announcing a 51% increase in profit on their “old products”?
Microsoft is currently the biggest startup.
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