This blog is for the students and the instructors (Professor John C. Henderson and myself) to continue the conversations on the role of information technology in modern corporations at Boston University. Please feel free to join the conversation by commenting on our posts and discussions.
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Saturday, October 2, 2010
Logitech Revue: Lonely TV - Part 4
Logitech is positioning itself as part of the Google TV ecosystem. This is their latest ad. Enjoy! (also comment?--not as a user but as an analyst looking at the evolution of TV and media in the connected age). --
I think the TV as a device will be around for a while, though its function may morph, and it will increasingly be a more interactive device. What I find interesting is how, in the face of competition from more "personal" devices, Logitech is selling the angle of the TV as a social centerpiece of the home, and that's something that might gain traction...
I think the TV as a device will be around for a while, though its function may morph, and it will increasingly be a more interactive device. What I find interesting is how, in the face of competition from more "personal" devices, Logitech is selling the angle of the TV as a social centerpiece of the home, and that's something that might gain traction...
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