October 23rd marked the 9-year anniversary of the iPod. It's truly remarkable that in 9 years, Apple has sold over 278 million iPods with net sales in excess of $47 billion. It's equally impressive that Apple has been able to attract "early adopters" with each new upgrade/product introduction. As the spikes on the graph depict, Apple experienced tremendous success with the introduction of iTunes for Windows in the first quarter of 2004, the iPod Shuffle in the second quarter of 2005, the iPod Nano in the first quarter of 2006, and, as shown by the red trendline, the iPod Touch in the first quarter of 2008. At present, the iPod is a relatively small component of Apple's revenues, replaced by the iPhone, iPad and the Mac. As Apple continues to innovate and maintain the interest of early adopters of new technologies, its success appears to be sustainable in the future.
No comments:
Post a Comment