Here's the link to the Nook website.
Further Reading:
Here's an article that discusses Nook's positioning: eReader or Tablet?
Wednesday, October 27, 2010
Barnes and Nobles NookColor - eReader or Tablet?
Yesterday, Barnes and Noble announced the new NookColor. Whereas the original Nook uses e-ink technology, the NookColor displays 16 million colors on its 7" LCD screen. It's interesting to see how Barnes and Noble segments two types of readers to differentiate the habits of Nook and NookColor users. Barnes and Noble obviously does not want to cannabilize sales of the Nook, but it will be interesting to see how these two products will compete in the marketplace against each other as well as the Kindle, iPad, and Tablet PCs. As we witness how technology is transforming the traditional print publishing industry, there is shift for publishers to become known as"content providers". We also see this transition here from the Nook, which is a static, standard e-book reader, to the NookColor, which gives readers a more dynamic, interactive experience (including integration with Facebook and Twitter). The NookColor might not be as fully functional as an iPad, but one advantage it has is its lower price tag. Do you think this a smart move for Barnes and Nobles, and how do you think e-book reader devices will continue to evolve over the next 5 years?
Here's the link to the Nook website.
Further Reading:
Here's an article that discusses Nook's positioning: eReader or Tablet?
Here's the link to the Nook website.
Further Reading:
Here's an article that discusses Nook's positioning: eReader or Tablet?
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This is interesting. I think it makes sense that B&N decided to go in this direction, indirectly competing with the iPad on the aesthetics of the experience, but at the same time, I'm not sure how much value it's adding to the type of user that the Nook targets.
ReplyDeleteBut I think that's the point -- the fact that they are also using this as a vehicle to go into new areas like children's books, games, magazines, etc. is their way to getting their presence into these areas and so overall, I think it's a smart move. I think the Nook and the NookColor will target different types of customers, with the NookColor skewing younger, is my guess.