Saturday, October 2, 2010
Social Media for Health Care Provider
The video introduced social media concepts and importance of information technology for health care provider and using internet and social media to build meaningful conversations between patients and doctors as a marketing solution. Firstly, it showed development history of social media comparing with TV, radio, etc. And then it drilled down to how internet and social media could help implement patients' requirements on e-mail or on-line chat with doctors, and mobile device and remote monitoring. In the end, Video told us current situation in hospital on the internet, facebook, twitter, etc.
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Hey Hongwei, cool video!
ReplyDeleteLooking at some of the stats specific to social media in healthcare was very illuminating, and will definitely bear consideration within our Healthcare IT strategy group.
There is already a large and expensive effort going on to introduce technological advancements in the way of treatment and diagnostic machines and devices, but I really like how this includes more of the human communication aspect that is so crucial to medicine. I do see this as a lot to pile onto an already hectic technological and organizational change. Doctors are gaining responsibilities of keeping the integrity of EMR and Hospital IT systems.
I can definitely see the benefits of bringing social media into hospitals, but there are some real issues of security (lots of secure patient data encryption) and also time and responsibility - I can imagine a doctor's inbox filling up very fast and them probably resenting that this is taking time away from treating patients in the hospital. The video discusses various strategies for implementation, but even seeing the struggles with EMR implementation I am suspect of how "easy" this looks (it does mention some success stories, and I'll give those institutions due credit).
The statistics that the video mentions really do point to this becoming a reality, and I believe there has to be a way to do this right, and bring it aboard in a way that takes into account all of the needs of the stakeholders involved. If implemented well, it can be a great way to build a brand reputation with patients, something that will become necessary in the coming decade.