This blog is for the students and the instructors (Professor John C. Henderson and myself) to continue the conversations on the role of information technology in modern corporations at Boston University. Please feel free to join the conversation by commenting on our posts and discussions.
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I remember that not long after Starbucks came up with its instant coffee mix VIA, I saw it for sale in Target. It's interesting to see how companies like Starbucks and Apple identified the same strategic partner to diversity the places customers can buy their products.
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