Search This Blog

Tuesday, October 19, 2010

Starbucks is trying everything!

http://news.cnet.com/8301-13577_3-20020129-36.html?part=cnn-cnet

Not only has Starbucks started offering wine and beer, it has also created a landing page featuring various digital content that's only accessible from its in-store Wi-Fi networks. Starbucks is teaming up with Yahoo, WSJ, GOOD, The New York Times, iTunes, LinkedIn, and Foursquare to deliver news, free music download promos, weather, movie trailers, etc.

Essentially, this new Starbucks Digital Network is a sort of digital newspaper to eventually replace the physical stack of newspapers in-store. The content featured on the hub is generated specifically to target and appeal to the interests of coffee-shop-goers.

This article is interesting because when you think of the players and competitors in the digital publishing industry you naturally think about traditional publishers making a transition into digital content. However, even retail outlets like coffee shops are becoming portals for delivering your media content.

No comments:

Post a Comment