I watched a video clip on FT today expressing similar idea to Felicia's post "When Should We Not Incorporate IT?".
According to a senior analyst at Gartner, companies should understand IT is a tool and it is the tool designed to produce outcomes. A company needs to know how it is going to grow and how IT can support that growth.
Therefore, it's not necessary to pursue the IT every company is doing, say Social Network. To help select the "right" technology to incorporate, a company can create a hypothesis about how the technology might help it do business and run the experiment. When experimenting an innovative technology, a company might want to be open-minded and not to be too focused on the hypothesis it sets because there is possibility that something might appear in the experiment they hadn't anticipated, which would create great value to the company.
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