Google's famous algorithms once again are expected to give the company an advantage. With the help of exclusive designers and celebrities, Google's algorithms can accurately suggest fashion specific to each user's tastes.
Wednesday, November 17, 2010
Can't Decide What to Wear? Ask Google.
Google announced the launch of it's new fashion shopping site, Boutique.com. There has been a lot of news lately of tech companies charting into each others territories such as Facebook with its new messaging/e-mail service. Now Google is going after Amazon and eBay. Online apparel sales are expected to reach $25 billion this year and as more powerful companies with deep pockets like Google are enticed to capture a piece of that lucrative market, things will undoubtedly get interesting.
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Google is a late mover in this market. The ability to suggest clothes to consumers sounds good, but I wonder how much differentiation they will be able to provide versus the suggestions that Amazon or other retailers already give.
ReplyDeleteWhat they could do with the collective Google brainpower is to make online shopping more effective for the customers. Google could potentially take/store your body measurements and determine the most flattering clothing based on your body type. This could reduce the large percentage of returns associated with online clothes shopping.